Lotus Broadcasting was tasked with an explainer video project designed for both internal and external use to showcase several elements in one: A.) Todd English P.U.B., a pub-styled eatery by famed chef Todd English, was the perfect pre-event stop for the nearly-open world class T-Mobile Arena B.) the free self and valet parking options at the Shops at Crystals now that most of the Las Vegas Strip had gone to paid options.
After meeting with executives from both Todd English P.U.B., the Shops at Crystals and Lotus Broadcasting, we storyboarded a project that would be less than 2-minutes and would meet all the needs of the client. Models were hired by Plush Creative Agency, Lotus Broadcasting provided the audio tracks and voice over and the project was filmed within a series of days.
This was backed by a heavy radio campaign of :30 ad spots during high-value time slots across multiple sports stations including ESPN, FOX Sports and NBC Sports.
In addition to the video component, digital ads were designed in-house at Lotus Broadcasting and strategically placed and implemented through various digital channels and social outlets.