Centennial Mazda

Integrated Digital Campaign

Project Info

Client Centennial Mazda
Skills Videography, Editing, Content Writing, Web Development, Ad Design, Implementation
Website N/A

Project Description

A promotion featuring popular radio morning show host Brittney Cason which invited listeners down to Centennial Mazda car dealership to test drive a vehicle while also winning prizes. The dealership offered deeply discounted leases during theĀ entire run of this promotion. Originally slated for 8 weeks it was extended to 16 after the promotions success.

This campaign was backed by a full radio campaign as well as microsite integration where a daily “journal” was kept by the host to show her long-run experience with the vehicle in question. New videos and photos were updated by the team weekly to keep the content fresh, interesting and on-point with current deal marketing verbiage.

A full slate of digital banner advertisements and social media messaging was developed and used to push the reach of the campaign.