A promotion featuring popular radio morning show host Brittney Cason which invited listeners down to Centennial Mazda car dealership to test drive a vehicle while also winning prizes. The dealership offered deeply discounted leases during the entire run of this promotion. Originally slated for 8 weeks it was extended to 16 after the promotions success.
This campaign was backed by a full radio campaign as well as microsite integration where a daily “journal” was kept by the host to show her long-run experience with the vehicle in question. New videos and photos were updated by the team weekly to keep the content fresh, interesting and on-point with current deal marketing verbiage.
A full slate of digital banner advertisements and social media messaging was developed and used to push the reach of the campaign.